Role: Visual Design
As a freelancer, I’ve created an Instagram Reels concept for The English Language Center (ELC) in the UK. The target audience is students whose first language is not English, so the designs had to give room to convey the content. By considering this, I used ELC’s brand colours strategically to capture attention across Reels videos. Selecting the right typeface for different content category was also important, so I focused on choosing fonts that were both readable and functional.
